Managing among Several Cultures
Being faced with cross-culturalism in your company is always a positive sign:
it means that it is expanding !
And opportunities for new businesses and new knowledges are showing up…
Nevertheless, having various cultures work together is a challenge.
If not anticipated correctly, it might turn into bad productivity, poor atmosphere, and even closing and lay-offs. 
is a preventive solution against these risks.
Examples of contexts where to use M.a.S.C.
A) Your company plans to open a subsidiary, a branch , or an offshore center in a new country. You want to prevent potential multicultural issues with locally-hired employees, and with customers.
B) You want to raise awareness about cultural matters with a certain category of personnel of your subsidiary, branch or offshore center.
C) Newly-appointed managers are scheduled to soon leave and manage one of your subsidiary/branch/Offshore center abroad. They need to be trained to manage in the best conditions.
D) One of your subsidiaries, branch or offshore center has been running for a certain time, and performances and/or work atmosphere are low.
Key Features and Differences
M.a.S.C. is an innovative approach which takes advantages of the latest and more cost-effective NTIC technologies whenever possible:
– Remote coaching
– Videoconferencing
– On-line tests
– e-awareness-raising