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Managing among Several Cultures

Being faced with cross-culturalism in your company is always a positive sign:

it means that it is expanding !

And opportunities for new businesses and new knowledges are showing up…



Nevertheless, having various cultures work together is a challenge.

If not anticipated correctly, it might turn into bad productivity, poor atmosphere, and even closing and lay-offs. 

is a preventive solution against these risks.


Examples of contexts where to use M.a.S.C.


A) Your company plans to open a subsidiary, a branch , or an offshore center in a new country. You want to prevent potential multicultural issues with locally-hired employees, and with customers.

B) You want to raise awareness about cultural matters with a certain category of personnel of your subsidiary, branch or offshore center. 

C) Newly-appointed managers are scheduled to soon leave and manage one of your subsidiary/branch/Offshore center abroad. They need  to be trained to manage in the best conditions.

D) One of your subsidiaries, branch or offshore center has been running for a certain time, and performances and/or work atmosphere are low.


Key Features and Differences

M.a.S.C. is an innovative approach which takes advantages of the latest and more cost-effective NTIC technologies whenever possible:

– Remote coaching

– Videoconferencing

– On-line tests

– e-awareness-raising



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